Description: Half-hour reality series. Market research done on female viewers of all ages demonstrates that the majority of respondents have heard of at least one of the following cable programs, WHAT NOT TO WEAR, COVER SHOT, A MAKEOVER STORY. However, the study also shows that 17% of female viewers aged 31-45 and 38% of female viewers aged 46-65 are not interested in a conventional makeover for themselves or others, but rather are looking for validation of their own "personal style." This demographic is an underutilized market. In addition to the above-mentioned population, the pilot of YOU LOOK JUST FINE! tested well with gay men, aged 35-50.
Transcript of pilot/12.5 minutes
Sheila B., 28, 192 lbs, 5'2" and her sister Karen, 30.
Sheila: As you can see I am overweight. It's such a drag trying to find clothes that fit me and look good.
Karen: She's always wearing these horrible spandex pants. She has a closet full of black stretchy pants.
Sheila: Black makes you look slimmer!
Host: That's right.
Sheila: Told you!
Host: You look just fine. However, I see that you are short. Shorter women need taller hair. A few curlers and a bit of Dippity-Do and there you are! (Demonstrates putting three rollers at the top of Sheila's head.) Thanks for coming. (Yells off-camera as Sheila and Karen leave.) You have to sleep on a rolled up towel . . .
Crystal M. 59, 148 lbs, 5'8"
Host: Welcome, Crystal.
Crystal: I am turning 60 this year and it's really depressing.
Host: Hmmmm. You look fine to me.
Crystal: Every time I look in the mirror I see more wrinkles.
Host: You are wearing your hair swept back. That could be the problem. You need puffy bangs to hide your forehead. See? There you go.
Crystal: Also, I have to have these stupid reading glasses. I have turned into my own grandmother.
Host: Those glasses are much too small. No one will notice the wrinkles if your glasses are large enough to cover them. Remember TOOTSIE? No one could tell she was really Dustin Hoffman.
Melissa N. 37, 134 lbs, 5'3"
Melissa: I have spent the past year dieting and I have lost 27 pounds.
Melissa: I guess I am not used to the new me. I am still wearing the same clothes. I haven't bought anything new. I just wear the usual uniform of baggy, oversized tops and sweatpants.
Host: Are you comfortable? That's the most important thing.
Melissa: Well, yes, I guess I am. I thought I was in some rut.
Host: You look just fine. Congratulations on the weight loss. Keep up the good work.
Gina G. 58, 126 lbs, 5'11"
Gina: My children complain I look like an aging hippie. I guess I am one.
Host: Those jeans look clean enough to me.
Gina: I have had this pair since my sophomore year of college. My hair used to be black, of course, but can you believe I have not had a haircut in seventeen years? (Whips braid around.)
Host: Ouch. That thing is lethal. I have to tell you that a woman of your age cannot wear such long hair.
Gina: My kids tell me I should get it cut. I am nervous about going to a hairdresser after all these years.
Gina: I suppose you are right. Why should I be afraid of going to a hair salon?
Host: No, I meant ridiculous to pay someone to cut it. (Pulls out a pair of sewing scissors and cuts off the braid.) You look just fine now.
Gina: (holds braid) Can I keep this, as a souvenir?
Host: Of course. Don’t take those scissors though. I need them. That’s all for today. Thanks, and remember, YOU LOOK JUST FINE!
Tag: Send your fashion queries and comments to YOU LOOK JUST FINE! Our presenter promises to personally reply to all submissions. Photos welcome.